Culemborg/Oud- Beijerland, 3 May 2010 – Van Oordt and Fair Trade Original join forces and are the first to introduce a complete range of fair-trade bread spreads on the Dutch Foodservice market. With this introduction Fair Trade Original and Van Oordt respond to the growing demand for sustainable products.

Within Foodservice there is an increasing demand  for sustainable products.  Organic and fairtrade products find their way to schools, universities, (semi-) government institutions and corporate catering.  

Fair Trade Original bread spreads
The first products that will be launched are strawberry jam, apricot jam, peanut butter, hazelnut spread, honey and vermicelli in milk and dark chocolate. Fair Trade Original sell these products already in retail. Furthermore a range of portion packed coffee supplies is currently developed, among which sugar, chocolates and biscuits. The portion packs are widely distributed by most wholesalers. 

Strengthen both companies
‘For Fair Trade Original it is an opportunity to be present with our products where the actual consumption takes place and where consumers are more likely to try them’, says Mike Jansen, Director of Fair Trade Original. ‘Our strength is to develop a broad assortment fair-trade products. Van Oordt is an important player in the Foodservice market and has all required knowledge and experience for both production, sales and distribution. In short: we both stick to our expertise and strengthen each other.’ Van Oordt was already looking for ways to develop a range op fair-trade portion packs. Aad Dorleijn, general manager explains: ‘Being a true specialist in the field of portion packs, we want to be able to fulfil the needs of our customers. With Fair Trade Original we have the possibility to market a strong brand with a broad assortment and anchor their specific knowledge of fair-trade in our organisation. The cooperation with Fair Trade Original is pure synergy.’